Under the "Contest Tips Marketing 2009", Vincent DIJOUX who keeps a blog on Mobile Marketing explains the 10 steps for successful SMSings.
campaign communications by SMS, is not just typing a message under 160 characters , select some recipients and click the send button. No it a bit more than that ... We will detail
10 key steps that will make SMS campaigns will be successful communication campaigns.
1 - Do not take lightly a campaign by SMS.
This is not because the message does "only" 160 characters that its impact will limited. Experience has shown that rates of returns are very interesting. Hence the need to carefully consider the future campaign and flatten the various parameters that follow.
2 - Depending on the theme of your campaign, you must choose a base of qualified recipients.
That is a base of customers and prospects most in tune with your message . Of course, these recipients have already agreed in advance to receive your messages and will be more attentive to the information provided. The impact of the campaign SMS will be proportional to the choice of recipients.
3 - Writing the message needs to look at 2 times on choosing the right words and turn of phrase. And all this
using language correctly and completely French ! 160 characters is not a hindrance in most cases for disseminating clear and understandable. The structure of the message must be made as follows:
[Identification of sender]
[Message body]
[Middle possible contact: phone number, email, website]. This pattern
"boilerplate" is a extremely effective and more especially if you use the right words. More an SMS message is concise and clear while providing maximum information , it will be more effective.
4 - should treat the message structure including the [Middle possible contact].
This element is also very important because the SMS comes in on a phone, so what better reflex that can dial a number and call the sender of the message we just received ?
What is the most used in this part is the phone number (statistically speaking, the fixed point to a forward pass motive), then just email and a web link. One factor involves a good rate of return is the means of rapid contact with the sender of the SMS.
5 - The contents of the [Message body] must be clear, concise and understandable.
Any superfluous is not welcome in a text message. This is also effective, it goes straight to the point and it does not bother with the sides. The spot SMS helps ensure that the message be understood quickly. A clear and understandable will be back faster than if the understanding is slow or even if not immediately.
